With the advent of universal search, it is important to gain
control of your Google map listing and optimize for local search. Universal
search is above the natural search in many cases, so it is worth the effort.
Take control of listings through the local business center
www.google.com/local/add/. Asks your name, address and phone number and then it
will show you similar names or locations already in Google maps. You can claim
one of these announcements or tell Google to add you as a new listing. You must
validate your listing to receive a postcard sent to your address or phone calls
to the number in the list. Google will give you an identification number for
verification. Or you can validate a batch of large ad to load a data file with
10 or more listings of all validated automatically.
Once validated, you can edit your listing. Get rid of
duplicate ads. If your local business address is wrong that you can report
errors although mapinsight.teleatlas.com, but could take months for corrections
to make. There is also a help in groups.google.com/group/Google-Maps group.
How to optimize your Google Local/maps corrected listing:
• Keywords on behalf of your company
• Key words for use in his description of the business
• Key words for use in their search for the city, Trip
Advisor, insiderpages.com online reviews, list of Judy and other web 2.0 sites
• Add the name of your city in the text of the link
especially from local Web sites
• Your ranking will show greater based on proximity to the
search location (Universal Search gives less weight to proximity)